About OKAYiT
Building bridges between technology and care
OKAYiT emerged from a simple observation: too often, digital health solutions are designed without the people they serve in mind.
We set out to change that. Our approach centres on listening, learning, and co-creating solutions that genuinely support health and wellbeing — with dignity and humanity at their core.
Our Mission
To create digital health solutions that enhance human connection, support wellbeing, and improve health outcomes for all.
Our Vision
A world where technology serves human flourishing — making healthcare more accessible, compassionate, and effective.
Our Purpose
To bridge the gap between technological capability and human need, ensuring digital health works for everyone.
Our Story
How OKAYiT came to be and where we're headed
OKAYiT was founded by a group of healthcare professionals, technologists, and researchers who shared a common frustration: digital health tools were often designed in isolation from the people who would use them.
We saw clinicians struggling with systems that added burden rather than reducing it. We saw patients confused by apps that assumed technical literacy. We saw communities left behind by digital transformation.
So we decided to take a different path. One that starts with listening. One that values lived experience alongside clinical expertise. One that measures success not by technological sophistication, but by real-world impact on health and wellbeing.
Today, OKAYiT works with NHS trusts, universities, charities, and community organisations across the UK. Our programmes reach thousands of people, and our research contributes to the growing evidence base for human-centred digital health.
Our Values
The principles that guide everything we do
Human Dignity
Every person deserves technology that respects their autonomy, privacy, and individual needs. We design with dignity at the centre.
Evidence & Learning
Our work is grounded in research and continuous evaluation. We learn from outcomes and adapt our approaches accordingly.
Accessibility First
Digital health must be accessible to all. We prioritise inclusive design and work to reduce barriers to engagement.
Collaborative Spirit
The best solutions emerge from genuine partnership. We work alongside communities, not for them.
Thoughtful Innovation
Innovation for its own sake helps no one. We pursue meaningful improvements that address real challenges.
Transparency
We are open about our methods, our learnings, and our limitations. Trust is built through honesty.
Our Journey
Key milestones in OKAYiT's development
Founded
OKAYiT established with a vision for human-centred digital health
First NHS Partnership
Launched pilot programme with NHS trust for digital wellbeing
University Collaborations
Research partnerships with three leading UK universities
Community Expansion
Extended programmes to community health organisations
Training Launch
Introduced professional development programmes for healthcare workers
Growing Impact
Reached milestone of supporting 50+ organisations
What Makes OKAYiT Different
Our distinctive approach to digital health
We start with listening — to patients, clinicians, communities, and carers
We co-design solutions with the people who will use them
We measure success by real-world impact, not feature lists
We share our learnings openly to advance the field
We maintain our independence to advocate for what works
We commit to continuous improvement and honest evaluation