Privacy & Data Protection

OKAYiT respects your privacy. This notice explains what personal data we collect, why we collect it, how we look after it, and the rights you have under UK data protection law.

Last updated: February 2026

Who we are

OKAYiT is a UK based publishing and digital wellbeing initiative. We create self published books, learning resources, and simple digital tools that support emotional wellbeing. For the purposes of UK data protection law, OKAYiT is the data controller for the personal data described in this notice.

If you have any questions about privacy or wish to exercise your rights, you can reach us at [email protected].

What data we collect

We only collect what we need to respond to you and to run our services. This may include:

  • Contact details you give us, such as your name and email address, when you use our contact form, partnership enquiry form, or newsletter sign up.
  • The content of any message you choose to send us.
  • Basic technical and usage information, such as pages visited, collected through privacy respecting analytics to help us improve the site.

How we use your data and our lawful basis

Under UK GDPR we must have a lawful basis for using your data. We rely on the following:

  • Consent: when you sign up to our newsletter or agree to optional analytics. You can withdraw consent at any time.
  • Legitimate interests: to respond to enquiries, maintain the security of our website, and understand how our content is used, in a way that does not override your rights.
  • Legal obligation: where we are required to keep records or respond to lawful requests.

Newsletter and marketing

We only send you email updates if you have asked us to. Every email includes a clear way to unsubscribe, and we act on unsubscribe requests promptly. We do not sell or rent your details to anyone.

Cookies and analytics

Our site uses a small number of cookies and similar technologies. Essential cookies keep the site working. Optional analytics cookies help us understand which content is useful, and are only used where permitted. You can control cookies through your browser settings at any time.

Who we share data with

We keep sharing to a minimum. We use trusted service providers to run our website, send email, and provide analytics. These providers process data on our instructions under appropriate agreements. Where any provider is based outside the UK, we take steps to ensure your data is protected to UK standards. We do not sell your personal data.

How long we keep your data

We keep personal data only for as long as we need it for the purpose it was collected, or as required by law. Enquiry messages are kept for a reasonable period so we can follow up, and newsletter details are kept until you unsubscribe.

Your rights

Under UK GDPR and the Data Protection Act 2018 you have the right to:

  • Access the personal data we hold about you.
  • Ask us to correct data that is inaccurate or incomplete.
  • Ask us to delete your data in certain circumstances.
  • Object to, or ask us to restrict, certain processing.
  • Withdraw consent at any time where we rely on it.
  • Ask for your data in a portable format.

Making a request or a complaint

To exercise any of your rights, email us at [email protected] and we will respond within one month. If you are not satisfied with how we have handled your data, you have the right to complain to the Information Commissioner Office (ICO), the UK data protection regulator, at ico.org.uk.

Changes to this notice

We may update this notice from time to time as our services grow. When we do, we will change the date shown above and, where appropriate, let you know.